The NBA G League has more than tripled in size since it debuted with eight teams during the 2001-02 season. Last season, nearly 1.5 million fans attended games, marking the eighth straight year the league has surpassed 1 million fans.
The partnership between the NBA and Gatorade, announced during the summer, marks a “pivotal moment for the NBA G League,” according to NBA G League President, Malcolm Turner.
“The league is experiencing unprecedented success both on and off the court, and our partnership with Gatorade is helping to drive momentum and create exciting opportunities for innovation, sports performance and player development,” said Turner.
Last season, 92 NBA players were assigned to the G League, including more than 50 percent of the 2016 NBA draft class. A proven developer of talent, the league is proud of the 44 percent of players that were on NBA rosters, boasting NBA G League experience, at the conclusion of the 2016-17 season.
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