Encouraging kids to exercise and Be Active, FIFA World Cup players #BringTheMoves

Before the start of the World Cup, FIFA and the World Health Organization (WHO) launched the #BringTheMoves challenge in partnership with the Ministry of Public Health (MoPH) Qatar and the Supreme Committee for Delivery and Legacy (SC).

Part of the Be Active #BringTheMoves campaign, which stresses the importance of exercise for children, the program encourages fans around the world to invent a dance routine, film it and challenge players at the FIFA World Cup 2022 to imitate that routine during their goal celebrations.

“This challenge not only unites children with their heroes but utilises the most digital-ever World Cup to send the message that we all need to be active and drives awareness also for parents that children need 60 minutes of physical exercise a day,” said FIFA President Gianni Infantino.

“At the moment, that is not the case for 80% of adolescents around the world,” said Infantino.

With the help of half-time performances from The Mad Stuntman from Reel to Real, the FIFA World Cup Qatar 2022 semi-finals spread the message to a worldwide audience that children need to get 60 minutes of exercise daily to live healthy lives.

During the semi-finals between Argentina and Croatia and France and Morocco, the Be Active message was transmitted on LED boards and featured on the team captains’ armbands.

At halftime, the Mad Stuntman performed “I like to move it,” the 1990s hit that features prominently in the #BringTheMoves campaign.

“It’s been four years since I retired, and I noticed that health is even more important,” said FIFA legend and WHO Goodwill Ambassador, Didier Drogba.

“I feel the difference when I am active, when I am practicing sport, and when I am not,” said Drogba, a former Côte d´Ivoire national team member.

“Being active provides many benefits to everyone, especially for children while they are growing and developing physically, mentally and socially.”

“Being active is good for your body and your mind – mental and physical health,” said Drogba.

Fellow WHO Goodwill Ambassador and Liverpool goalkeeper, Alisson Ramsés Becker, used the focus on the FIFA World Cup to encourage youngsters to #BringTheMoves and get more active.

“I support the Bring the Moves challenge because I really believe kids have to be active,” said Becker, a Brazilian national team member.

“They need to be active for the good of their future as they are growing up. I [can] see that we, football players, can be an inspiration for them as well. So, if we can have fun with them and make them move their bodies a little bit, we’re going to be happy.”

Led by by Her Excellency Dr. Hanan Mohamed Al Kuwari, Qatar’s Minister of Public Health, and Dr. Tedros Adhanom Ghebreyesus, WHO Director-General, Season 1 of GenMove was launched last month at the Walk the Talk Doha: Health for All Challenge in Qatar.

The Be Active #BringTheMoves campaign encourages children to download GenMove, a digital app that uses artificial intelligence to encourage them to be physically active and take a 30-day football inspired challenge.

The initiative harnesses the power of football to protect and promote health for all,

The group created a blueprint for protecting and promoting health at mass gatherings that can be shared with the International Olympic Committee and other sports organizations.

“WHO’s partnership with FIFA and Qatar Ministry of Public Health on the Bring The Moves challenge is all about connecting World Cup stars with young people globally, to motivate people everywhere to be more physically active for better health,” said Ghebreyesus.

“This is why WHO and FIFA teamed up to use this tournament’s power to show billions of people how exercise, through sport, can help people stay healthy. Innovative campaigns like Be Active #BringTheMoves and the GenMove Season 1 app have shown how football and sport are not only fun for all but promote health for all,” Ghebreyesus continued.

“Football offers one of the best ways for all people, from children playing in parks to World Cup stars, to be physically active for good health.”

“Football, music and joy are the perfect ingredients to get people moving for health,” Ghebreyesus concluded.

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